Force of Nature and Outessa
FORCE OF NATURE: LET’S LEVEL THE PLAYING FIELD. REI Puts Women Front and Center with their initiative launched in 2017. “It is a disruption of the status quo. It claims the outdoors as a place to opt out of cultural pressures to conform—the “supposed-tos” and “shoulds” that underpin outdated stereotypes—especially for women. To create real change right now we are putting women—of all ages, races, sizes, gender expressions—front and center in all we do.”- REI
Changing the Narrative
Creating Community
Closing the Gear Gaps
Investing in Communities
Georgina was a speaker at 2 REI Outessa Events in North America and an influencer on social media for the initiative creating content.